Well, they can surely use off the shelf business leadership training content if they want to add another valuable service to their clients.

As a business coach or a consultant one of your best weapons is asking questions. To be a successful consultant you must dive deep into your clients organization and ask questions the verify answers to really analyze their situation. This will allow you to come up solutions and help you in advising your client on how to plan and execute to address opportunity areas. So what are the reoccurring opportunity areas that you see time and time again? Answer: Employee training, growth and development, leadership and business training, and many “training related” areas I’m sure.

I know because I have had many business coaches and consultants (especially small business consultants) come to me for guidance in that area. It’s a common opportunity area for small businesses. Most small businesses focus more on operations and revenue than they do on their employee’s growth and development. What they sometimes fail to realize is that the employee is more of an asset to invest in they understand. Soft skills or interpersonal communication skills is absolutely one of the most important traits of a customer focused business. If your employees do not receive training in this area of person-to-person contact then they are destined to have shortcomings.

Now most consultants and coaches just advise their clients to invest in some career training or soft skills courses. They may refer their clients to a few colleagues of theirs (like my colleagues do for my firm) and then move on to their next client or follow up with that client with questions about how the plan is going and if they took the training advise. What if you as a coach or consultant had your own business leadership or career training programs to offer? Don’t worry about developing a training program from scratch for every client. You would have to grow a complete training staff to do that anyway. Why not invest in some off the shelf courseware to offer your clients?

What is off the shelf courseware? This is a training program in a box really. It may be one topic or many or a cluster of topics that fall into your clients opportunity areas of employee training and development. Imagine handing you’re client a course that’s ready to go and that they could use to facilitate the soft skills training or business leadership training needs of their organization with just a few edits or customization so that it appears to be their own training product/program. Off the shelf career or business leadership or soft skills training courseware should be a must have for every business consultant or business coach out there. Instead of just advising a client to get that done because it’s needed and an area for them to improve their business – why not give them what they ask for and you advise them to do as well?

Where is the selling point for the client? There need not be one really. You can give the training to them. You could sell it as an additional product as well, but for the client they get a training program that didn’t have to spend months or years to develop. They can customize it and brand it to their company and facilitate internal training so they take ownership in growing leaders from within. The client doesn’t have to figure it out or spend thousands on seminars, workshops and travel/entertainment expense for their employees. It is really a “no brainer” for consultants and coaches to have off the shelf courseware in their back pocket and as an added benefit for their clients. It’s amazing how many consultants out there who spend more time referring this task or outsourcing it so that others can capitalize on the training opportunity area. Training content or courseware for consultants just makes sense.

Where is the benefit for you the consultant or coach? Well – your clients’ benefit above should the most important. Also, you can purchase training content from some training providers restriction free. It’s called re-usability training. Some organizations focus solely on developing business leadership and soft skills training programs that anyone can use as courseware to re-brand, edit, sell or customize any way they like.

In summary: business coaches and consultants do need training too. They need it not just for them to grow and develop, but they need courseware to add value to their service offerings and enhance their clients’ experience.

To get success from a search engine optimization design, a professional SEO Consultant is necessary. SEO (search engine optimization) can be followed out more effectively with the correct input and expert assistance from a Consultant and thus, assisting your website to attain higher ranking more quickly.

A good Consultant requires proven track record and portfolio. Do not hesitate to demand for references and check out his functional relationships and SEO issues with his customers. A good Consultant will also acknowledge how to make use from the correct keywords to draw in the attraction to suitable target audience to visit your website from the search engines. It is always because of answers and you have to be certain that the Consultant holds the essential knowledge and skill sets to present it. Let us see some top qualities that I guess a professional Consultant must have:

Well-educated in online marketing: SEO Consultant needs to have immense knowledge on website publicity with the Internet. The individual should acknowledge how to advertise a website on several search engines by utilizing the correct keywords. Sometimes, optimizing the most generic keyword not always represents the most effective keyword. The SEO Consultant must do a research and discover about the keywords that your aspects in reality type in search engines to appear as your products or services.

Optimization knowledge: The individual must be good enough to tag the correct keywords on different pages from your website. On-site optimization is more than merely arranging keywords in the Meta tags and Titles. The content of every page should check the keywords employed in that page. The frequency that the keywords come along in the specific page as well needs to be brought into consideration at the same time. So many occurrence of a keyword in a single web page is regarded keyword binging and search engines will punish your web site because of this. SEO Consultant will be helpful for you in these situations.

Away from site optimization knowledge: The individual must be familiar with optimization techniques away from the web site like link buildings, directory submissions, social book marking and articles submission, before approaching to an SEO Consultancy.

Recognize how to hold back your website visitors: No one acquires the specific process that you need them to adopt (such as opting into a posting list, or an on-line sales event, transferring a report) when getting immense traffic to your website is not enough. Consequently, a professional SEO Consultant must have the knowledge about page optimization, so that individual will experience how to construct your web page to gain your changeover.

Latest SEO techniques and news: The individual must be skilled in the most recent SEO proficiencies and methods by making him modified on the latest SEO news. You can hire SEO Consultant to optimize your website and you will be furnished with the prospects of what SEO Consultant must need.

Often while talking to people about my coaching practice I get asked what the difference is between a coach and a consultant. Many people believe they are either the same thing or very similar. This is untrue. There are many distinct differences between someone who coaches and someone who consults.

First lets start with a definition of both.

Coaching is an interactive relationship with an individual or team that inspires people to identify and accomplish their personal and professional goals faster then they could on their own. Coaches do this in a variety of ways, some of which include:

*Personalize teaching

*Provocative conversation and questioning

*Expanding awareness

*Designing environments

*Co-creating solutions

Consulting is about giving direct answers to specific questions or problems. A consultant provides professional advice and services that he or she develops.

So, what are some examples of differences between coaching and consulting?

Coaching is about asking all the right questions while consulting is about having all the right answers. Consultants don’t listen as much as they tell while coaches listen and speak very little.

In coaching, the individual or team chooses the focus of conversation while the coach is there to listen, ask provocative questions, make observations and provide advice when asked for it. Consultants are there to give you their advice and tell you what to do to fix your problem or reach your goal. They have all the answers while a coach will co-create a solution or a path to a specific goal with you.

Consulting usually concentrates on company operations and corporate concerns while coaching is focused on you as an individual.

Consultants tend to use one methodology and apply this to all client projects which works well if you are in an established industry. Coaches customize their methods to each clients expressed needs and wants.

The end result of consulting is usually a report containing a plan of action. A report, or assessment, in coaching is usually the beginning of the relationship. Consultants expect you to follow their plan on your own while coaches are there to help you implement the plan.

It’s been my observation that people tend to follow through better and for longer periods of time when they come up with the answers to their problems themselves. Coaches help you do that. A coach does not sell you solutions like a consultant might. They help you find your own solutions and answers which makes you more capable and confident in going forward on your own. Like the old adage says, “Give a man a fish and he has a meal. Teach a man to fish and he has a mean for a lifetime.”